Web Advertising

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Web Advertising

The absolute success of a website is measured by the amount of traffic that it is getting periodically. In other words, the popularity of a website makes its success, and this popularity is usually evaluated according to multiple criteria, such as; its visits or page impressions, its unique visitors, its returning visitors, … etc.

Actually, the funds invested in promoting a website not only will increase its popularity, but it will also increase its intrinsic value, which gives the owner of the website the option to sell it in the future and gain a very large amount of money. Many websites are currently estimated at several hundreds of millions of U.S. dollars, thanks to their popularity and their ability to attract visitors.

To promote a website, there are numerous means, such as; sponsored links, ad spaces, newsletters, marketing e-mails, and so on. As a matter of fact, major search engines ("Google", "Yahoo", "MSN", … etc), are considered as the key factors of success and popularity of any website in the world, because they can lead millions of visitors to that website, during few months. In addition to search engines, there are many other excellent means of web marketing & advertising, such as: social networks, news portals, fun & entertainment websites, chat rooms, … etc.

Finally, a well designed and coordinated web advertising campaign is capable of leading an enormous amount of new visitors to the advertiser's website. In addition, advertising over the Internet costs much less than advertising through traditional media (television networks, radio stations, printed newspapers and magazines).Besides, the Internet provides an additional advantage over traditional media, by allowing advertisers to evaluate the results of their web advertising campaigns, automatically and without any additional cost.

The most important means of web marketing & advertising are:

1. Sponsored links in major search engines

When you use one of the major search engines, don't you notice the emergence of some distinct and striking links at the top of the search results page? These links are called "sponsored links" (click here to see an example). In fact, these special search results are purchased by advertisers who want to have their links appear for specific search terms (or Keywords), in addition to other criteria such as the geographic location of the Internet user and the timing of the search.

If you really want to achieve the maximum return on your investment in advertising through search engines, then you need some experts in this area to advise you on how to choose your keywords and the time where the peak use of search engines occurs, in the geographical area where you want to advertise. Note that most keywords are usually bought through auctions, and there competition in this sector is very high because of the lack of ad spaces in major search engines. But most keywords have a lot of synonyms and alternatives that may be sometimes less expensive than other keywords that you may choose randomly. Actually, the state-of-the-art digital technology allows us to analyze the behavior of the majority of search engine users, which help us to develop efficient web advertising strategies. Therefore, we are happy to put our expertise at your disposal in order to achieve the best results, at least cost.

2. Advertising through famous Internet Networks & Sites

Nowadays, there is a wide range of Internet networks & sites that have amazing popularity. As a matter of fact, some global networks attract millions of visitors everyday! These networks & websites belong to several areas of interest, such as: social networks, news portals, chat rooms, fun & entertainment sites, ... etc. Note that the majority of these networks & websites allow advertisers to target users based on a multiple options, such as: geographic and demographic criteria, personal centers of interest and so on. Advertises can also choose the times during which they prefer to run their ads. In addition, there are multiple forms and sizes of electronic ads, such as: banners, text ads, multimedia ads, ... etc.

There are so many compensation methods, used by publishers, to calculate the cost of Internet ads, but the predominant methods are:

PPI (Pay Per Impression): The advertiser pays a lump-sum fee for every 1,000 impressions (or page views) of his banner, text or rich media ad.
PPC (Pay Per Click): The advertiser pays a unit price each time a visitor clicks on his banner, text or rich media ad.
PPA (Pay Per Action): The advertiser pays a commission to the publisher each time a visitor accomplishes a specific action (purchases a product or service, fills a questionnaire, submits a form, completes a registration, …).

Finally, we would like to inform those who are interested in this kind of scheduled web advertising campaigns that our fees are only 15% of the campaign's budget, including: our consulting and operational services, the production of all necessary artwork & ad materials, the placement of the ads and the management of the whole campaign until its end. We are also committed to provide the client with monthly reports on the progress of his campaign, as well as a final report containing a comprehensive and detailed analysis of the overall results and effectiveness of the campaign.