The The Golden Bee Establishment provides all kinds of advertising services, from media planning and production to media buying. We assist our clients in selecting the most appropriate types of media and achieving the best results according to their budgets, by recommending the optimal combination of advertising media.

Our fees are only 15% of the total campaign's budget, including: our consulting & planning fees, the production of all necessary artwork & ad materials, the placement of the ads and the management of the whole campaign until its end. We are also committed to provide the client with monthly reports on the progress of his advertising campaign, in addition to a final report containing a comprehensive and detailed analysis of the overall results and effectiveness of the campaign.

Print Media Advertising

We usually do everything from ad production to media buying. Besides, we have skilled specialists who create press ‎releases, fact sheets, promotional articles, ... and distribute them to the largest number of print media, in order to ensure maximum positive publicity in favor of our clients and best ‎exposure to their target audience.

When deciding upon a print media (newspaper or magazine) in which to advertise, there are two principal criteria to ‎consider: First, the target audience and secondly the scope of distribution. In general, it is difficult to target a specific audience through print media because often, the same ad may need to be inserted over a significant period of time in order to ‎reach its target audience; however, newspapers and ‎magazines are very effective in increasing awareness of a product or service in a particular geographical area.‎

The main types of ads placed in magazines and newspapers are: display ads, classified ads, public notes and promotional ‎articles. Magazine and newspaper ads have some flexibility in their size. For instance, some are small boxes that take up only a small ‎portion of a page, while others might span one or two full pages. Regardless of this flexibility, newspaper ads can only use limited special effects, such as font size and ‎color. In contrast, magazines allow advertisers to elaborate graphics and colors, which give them more creative options ‎than do newspapers. Also, recent surveys have indicated that informative ads are the most persuasive. Therefore, it is ‎important to include artwork that is direct and presents important product information to the consumer, such as how the ‎product works, how it benefits the consumer, and where it can be purchased. This kind of informative ads can be done ‎through promotional articles.‎

Mobile Phone Advertising

Due to the increasing popularity of mobile phones, there is a great opportunity for all kinds of businesses to advertise through this widely ‎spread means of communication. Business owners can manage and execute cost-effective mobile advertising campaigns in order to ‎increase their sales, improve their market presence, create a stronger brand loyalty or bring awareness to their new products & services. ‎Besides, mobile phone ads give you the additional benefit of tracking the success of your advertising campaign. At the current time, there ‎are two different types of mobile phone ads: SMS (Short Message Service) & MMS (Multimedia Messaging Service). ‎ With SMS Ads, you can deliver targeted messages and send promotional offers to potential consumers who can easily respond to your sms ‎by clicking on a phone number to call you back or by typing a keyword to receive additional messages from you. You can send any kind of ‎text ads to large numbers of mobile phone users based on several criteria, such as: age, location, occupation, etc.‎ With MMS Ads, you can run interactive and engaging campaigns by delivering rich media ads, such as: videos, sounds, animations, ‎images and texts to specific mobile phone users. Our establishment provides advanced MMS Ads, including: 3D animations, MP4 & 3GP ‎video clips, Mobile wallpapers, Mobile screensavers, Mobile themes, etc.‎

Sponsored Links In Major Search Engines

As a matter of fact, major search engines ("Google", "Yahoo", "MSN", … etc), are considered as the key factors of success and popularity of any website in the world, because they can lead millions of visitors to that website, during few months. In addition to search engines, there are many other excellent means of web marketing & advertising, such as: social networks, news portals, fun & entertainment websites, chat rooms, … etc.

When you use one of the major search engines, don't you notice the emergence of some distinct and striking links at the top of the search results page? These links are called "sponsored links" (click here to see an example). In fact, these special search results are purchased by advertisers who want to have their links appear for specific search terms (or Keywords), in addition to other criteria such as the geographic location of the Internet user and the timing of the search. If you really want to achieve the maximum return on your investment in advertising through search engines, then you need some experts in this area to advise you on how to choose your keywords and the time where the peak use of search engines occurs, in the geographical area where you want to advertise. Note that most keywords are usually bought through auctions, and there competition in this sector is very high because of the lack of ad spaces in major search engines. But most keywords have a lot of synonyms and alternatives that may be sometimes less expensive than other keywords that you may choose randomly. Actually, the state-of-the-art digital technology allows us to analyze the behavior of the majority of search engine users, which help us to develop efficient web advertising strategies. Therefore, we are happy to put our expertise at your disposal in order to achieve the best results, at least cost.

Ad Spaces In Internet Networks & Websites

Nowadays, there is a wide range of Internet networks & sites that have amazing popularity. As a matter of fact, some global networks attract millions of visitors everyday! These networks & websites belong to several areas of interest, such as: social networks, news portals, chat rooms, fun & entertainment sites, ... etc. Note that the majority of these networks & websites allow advertisers to target users based on a multiple options, such as: geographic and demographic criteria, personal centers of interest and so on. Advertises can also choose the times during which they prefer to run their ads. In addition, there are multiple forms and sizes of electronic ads, such as: banners, text ads, multimedia ads, ... etc.

There are so many compensation methods, used by publishers, to calculate the cost of Internet ads, but the predominant methods are:

• PPI (Pay Per Impression): The advertiser pays a lump-sum fee for every 1,000 impressions (or page views) of his banner, text or rich media ad.
• PPC (Pay Per Click): The advertiser pays a unit price each time a visitor clicks on his banner, text or rich media ad.
• PPA (Pay Per Action): The advertiser pays a commission to the publisher each time a visitor accomplishes a specific action.

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